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United strike record deal

Glazers and Woodward NYSEManchester United are set to confirm Nike as their kit sponsor in a deal that will dwarf the current one and pour over £60m-a-year in the club’s coffers over the next decade, by when United will have had Nike as kit manufacturer for 23 seasons.

United’s current deal with the American sports apparel giant is set to expire at the end of the season and Nike’s rivals such as Adidas, Puma and Warrior were reportedly keen to win the battle to see their logo on United’s shirts from next season, but Nike have offered United the chance to sign a world-record deal worth over £600m over the next 10 years.

The £60m United will pocket from next season will almost double the current reachest deal between a club and  kit manufacturer, which sees Real Madrid earn £31m-a-season from Adidas, and will dwarf United’s current deal with Nike, which is worth £23.5m-a-season, considerably less than what Liverpool, Barcelona and Arsenal earn from their deals.

The new deal with Nike is music to Ed Woodward’s ears, particularly as a new contract with Chevrolet, worth £35m-a-season, is set to kick in from next season which, in theory at least, should boost United’s chances of spending big in the summer, if David Moyes decided to do so.