Manchester United and adidas have joined forces to reveal the eagerly awaited home kit for the upcoming 2023/24 season.
The newly unveiled home kit pays homage to Manchester’s renowned red rose through a captivating geometric pattern, according to ManUtd.com.
Inspired by the bridge that spans the River Irwell, connecting Manchester and Salford, the design symbolises the city’s stability and significant contributions to the world during the industrial revolution.
Despite United and TeamViewer mutually agreeing to end their partnership in December, the German technology company’s logo still appears as a front-of-shirt-sponsor.
Elite stars, such as Marcus Rashford, Raphael Varane and Lisandro Martinez, showed off the new shirt, although it’s worth noting the new design comes with a £120 price tag.
Man United players will don the new jersey for the first time on July 12, when the Red Devils play relegated Leeds United in a friendly in Oslo, Norway.
That fixture will kick off United’s off-season campaign, featuring six more exhibition matches, and facing eternal rivals is also a fitting way to introduce the latest iteration of the iconic red shirt.
But the official announcement of the new kit didn’t go as planned, with furious fans blocking the entrance to the megastore on the day of the launch earlier on Tuesday, as revealed by the Sun.
Frustrated with owners’ unprofessional behaviour during a long-running takeover saga, a relatively small group of Man United supporters held another anti-Glazer protest this morning.
Police and security personnel assembled at Old Trafford in anticipation of protesting supporters, who had instructions to gather at the megastore from 9:45 am on Tuesday.
While it wasn’t the best way to announce the new shirt, it was probably the only way to make the Glazers understand their presence at the Theatre of Dreams is no longer welcome.
