Manchester United are adamant about not paying more than £60 million for Atalanta striker Rasmus Hojlund, according to the Telegraph.
The Italian outfit value their star striker at £86m, but United are refusing to meet their outrageous demand.
The report further claims that the Red Devils seem ‘unlikely’ to get back into the race for Harry Kane due to the £100m price tag.
UEFA rules permit clubs to spend only 70% of their total revenues plus the profit from any player sales on transfers and wages.
Due to the restrictions, United are reluctant to go even £10m over the figure.
Man Utd should get the Hojlund deal done at £60m
The Red Devils have been abysmal in the transfer market for a decade. They overpay for their targets and offload players at a discount.
Their budget for this summer is about £120m, and they have already spent £99m on Mason Mount and Andre Onana.
Eric Bailly is already on the transfer list, while there are big question marks over the futures of Fred, Scott McTominay and Harry Maguire.
United must not pay more than £60m for Hojlund from governance and business perspectives.
The 20-year-old is at the start of his career. He has shown a lot of potential but is still a raw talent.
He has scored ten goals in 34 matches for Atalanta and six goals in as many appearances for Denmark.
The sample size to judge Hojlund is not too big, and United must refrain from meeting unfair valuations.
Ten Hag shortlisted Kane as his top transfer target at the start of the summer, but United cannot afford to get into a bidding war with Bayern Munich.
Eintracht Frankfurt’s Randal Kolo Muani and Ajax’s Mohammed Kudus are other options for United if they are priced out of a move for Hojlund.
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