United supporters have been ecstatic since the announcement of Berrada’s appointment. They are hopeful the club will undergo a revival under his leadership.
City did not block Berrada’s move to join their rivals, but they forced him to take gardening leave. He will officially begin working at Old Trafford this summer.
However, Berrada has already started meeting with several key executives at United. He wants to get to know the club’s inner workings and processes.
Berrada has also reportedly provided input on potential appointments as United look to revamp their operations under the new ownership of Sir Jim Ratcliffe.
The Red Devils are undergoing massive restructuring following the sale of the minority stake to Ratcliffe.
Berrada was the chief football operations officer at City Football Group, overseeing treble winners Manchester City and other clubs in their multi-team network.
He has valuable experience when it comes to transfers and contracts. He was involved in high-profile signings, such as Erling Braut Haaland in 2022.
United decided to change direction in operations from the past years to make themselves a winning machine, and Berrarda has been hired to lead the shift.
He will oversee the club’s business operations and help shape the football team’s style of play.
Patrick Stewart is holding the fort as United’s interim Chief Executive Officer. Stewart is the club’s most senior lawyer and stepped into the role after the departure of Richard Arnold in late 2023 due to strained relations with Joel Glazer.
In other news, United CEO of digital products and experiences Phil Lynch will leave for a new role within the sports industry. Lynch’s tenure had its share of controversies.
His comments regarding the club’s influence on fan opinions started a heated public debate in 2021.
